Are Ads Infiltrating Our Dreams? A 2025 Consumer Report

More than half of Americans aged 18-35 say they’ve had dreams influenced by ads, and about two in five believe advertisements are already infiltrating their sleep. While most report that such dreams didn’t spur purchases, one in three say they did, and many would accept ads in exchange for discounts—raising serious questions about the commercialization of our subconscious (The Media Image, 2025).